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Michele helps restaurants grow their businesses with a multifaceted approach that builds awareness, attracts guests and fosters loyalty. She keeps her practice focused on restaurants and chefs, ensuring that her expertise in areas critical to this niche continues to grow. She limits her client list so she can deliver highly personalized service, functioning as an integral member of each client’s management team.
As a published writer, Michele knows how to work with the media. Her passion for journalism was ignited long ago, while writing for her high school’s nationally ranked newspaper, and she continued her journalism studies at UC Berkeley.
A strong PR program goes beyond securing editorial coverage. It requires understanding the target market, satisfying it consistently and being a good community citizen. A Bay Area resident since the age of five, Michele has deep local roots. She maintains an opt-in email list of restaurant enthusiasts, and her relationships with local organizations enable her clients to establish a positive community presence.
Michele has cultivated friendships with a broad network of PR professionals. She believes that sharing ideas and resources among peers helps everyone serve their clients most effectively.
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